INDIE FILM MARKETING & REACHING YOUR AUDIENCE
With Chris Nials
This week on the podcast, we explore Indie Film Marketing & Reaching Your Audience with Chris Nials, filmmaker and founder of the Independent Horror Society. Originally a London-based group for horror fans to watch films together, it evolved into a hub connecting horror lovers with creators.
Chris, a producer with several short films under his belt, recently released Walking Against the Rain. In our conversation, we dove into his work with the Independent Horror Society and discussed his feature film, which was funded through the UK’s SEIS scheme. It was insightful to hear about the challenges, tips, and advice for those considering this funding route. We also explored the film’s sales and distribution process, providing valuable takeaways for aspiring filmmakers.
Chris shares valuable insights on having a great Sales Agent, a rarity in the industry, and offers tips on working effectively with one. As a professional marketer, he also provides expert advice on Indie Film Marketing & Reaching Your Audience . Don’t miss these actionable tips—enjoy the episode!
Watch “Walking Against the Rain” on Prime: https://www.amazon.com/Walking-Agains… Watch Jim’s movie ‘The Apocalypse Box’: https://amberpictures.co.uk/the-apoca…
REACHING YOUR AUDIENCE
The episode begins with Chris’s journey into the film industry, where his background and early experiences are explored. His reflections on advice he wishes he had known earlier are shared, emphasizing the importance of preparation. Additionally, the evolution of the Independent Horror Society is discussed, highlighting how it became a hub for filmmakers. The value of networking and pitching is introduced, with Chris’s top tips for success shared along the way.
Financing and Distribution Insights
Next, the challenges and opportunities in film financing are examined. Crowdfunding and the UK’s SEIS scheme are discussed in detail, with the pitfalls and best practices explained. Transitioning into sales and distribution, Chris’s experience with his feature film is explored. His honest assessment of working with a Sales Agent and the financial outcomes to date is shared, providing valuable lessons for listeners.
Marketing, Criticism, and Final Takeaways
The episode concludes with practical advice for marketing a film, where Chris’s expertise as a professional marketer is highlighted. Strategies for handling criticism and producer feedback are discussed, offering actionable insights for filmmakers. Finally, reasons to subscribe are shared, ensuring listeners remain engaged for future episodes full of tips and industry knowledge.
