WAS AFM WORTH IT?

 Two Indie Filmmakers Perspective with Henry Winnik & Lucas Rios

With AFM (The American Film Market) having recently wrapped up in Las Vegas I thought it would be a good idea to speak to two filmmakers that went so I spoke to Henry Winnik and Lucas Rios and asked them; was AFM worth it?

Henry is an experienced filmmaker, with credits as a Location Manager on major films like The Wrestler and Insidious: The Red Door. Recently, he attended AFM with his production company, aiming to secure financing for his feature film, A Blaze in the Brooklyn Sky. Meanwhile, Lucas brought his feature film, Till Death Do Us Part (Hasta Que La Muerte Nos Separe), to the market. He focused on connecting with sales agents and distributors, looking to take his project to the next level. Together, their stories highlight the diverse opportunities AFM offers filmmakers.

What did we talk about?

I spoke to both filmmakers about why they went to AFM, I got their experience of the market, their tips for going for the first time and we also talked a bit about their individual projects and what their hopes are for the future.

Behind the Scenes of AFM

In this episode, we dive deep into the American Film Market (AFM). We explore the highs and lows of attending as an indie filmmaker, showing both the opportunities and the obstacles. From networking wins to unexpected challenges, we reveal insights that will help you decide if AFM is worth your time and budget.

Real Talk with Indie Filmmakers

Next, we sit down with Henry Winnik and Lucas Rios to hear their personal AFM experiences. They candidly discuss pitching projects, connecting with distributors, and navigating the competitive film market. Through their stories, you’ll gain practical tips and fresh inspiration, no matter where you are in your filmmaking journey.

Is AFM Right for You?

Finally, we tackle the big question: is AFM the right move for your film career? This episode breaks down the costs, benefits, and key takeaways of attending. With actionable advice, we’ll help you plan your strategy and maximize the value of your experience.

The Honest Filmmakers’ Top 5 Tips for AFM Success

Know the Costs and Benefits
Attending AFM can be expensive, but it offers unique opportunities. Weigh the networking potential, pitching chances, and long-term benefits against the financial and time investment.

Prepare for Networking Wins and Challenges
AFM is a place to make valuable connections, but it’s also highly competitive. Go in with realistic expectations and a clear plan to maximize your time.

Learn from Experienced Filmmakers
Filmmakers like Henry Winnik and Lucas Rios share how they approached AFM. Whether you’re seeking financing or pitching to sales agents, their stories show what works—and what doesn’t.

Plan Your Strategy
Whether you’re like Henry, securing funding for A Blaze in the Brooklyn Sky, or like Lucas, pitching Till Death Do Us Part to distributors, a clear goal is essential. Understand what you want to achieve and who you need to meet.

Decide if AFM is Right for You
Not every filmmaker needs to attend AFM. Use practical advice to evaluate if it aligns with your career stage, project goals, and resources. A well-informed decision ensures you make the most of your experience.

Useful Links

If you’re preparing for the American Film Market (AFM), here are five valuable websites to help you maximize your experience:

1. American Film Market Official Site
   This is the primary resource for all official AFM information. It includes schedules, exhibitor details, and tools to help you plan your attendance. It also provides a database of companies and participants to assist with pre-scheduling meetings.
2. No Film School
   No Film School offers practical guides, industry tips, and insights on navigating events like AFM. Their articles often provide actionable advice on pitching, networking, and deal-making to help you stand out.
3. Filmmaking Stuff
   This site is a treasure trove for indie filmmakers, with detailed guides on film marketing, distribution strategies, and event-specific advice. Their AFM Roadmap is particularly useful for attendees looking to make the most of their visit.
4. Film Strategy Blog
   This blog provides insights on legal considerations, marketing tips, and how to approach AFM effectively. It emphasizes preparation, like creating a sales plan and understanding rights management.
5. Stage 32
   A global platform for networking in the film industry, Stage 32 hosts blogs, webinars, and forums where filmmakers share experiences about attending AFM. It’s a great way to connect with peers and mentors before the event.

These resources will help you develop a strategy, prepare your materials, and navigate the market with confidence. For more tailored tips, dive into each site’s specialised articles and guides.

Curious to hear about AFM directly from an experienced producer?  Check out my chat with Tom Malloy.